Barbara's Frequently Asked Questions - Barbara's - Breakfast Cereal, Snacks, Recipes


Has my favorite Barbara’s product been discontinued?

At times, we do remove and add products to our brand portfolio. Please check here for a listing of our current offerings.

What is your allergen labeling policy?

We understand and share the concerns expressed by consumers who are affected by food allergies. Food- allergic consumers should rely on our package ingredient labels for the most accurate information on a product. If a product contains any of the FDA major eight allergens (eggs, milk, peanuts, tree nuts, fish, shellfish, soy or wheat), it will be clearly listed in bold print in the ingredient declaration on the Nutrition Facts Panel.

Which products are suitable for me if I'm on a special or restricted diet?

Barbara’s offers products that meet special or restricted dietary needs. Please review the ingredients and nutritional information listed on the package to confirm the product meets your restrictions. You can learn more about our products here.

Why did the nutrition label format change?

The FDA announced new regulations for Nutrition Labeling in May 2016. These regulations require a new Nutrition Facts Panel format and content on every product labeled for sale in the U.S. Changes to the panel reflect new scientific information and are intended to make labels easier to read and understand. All food products produced on or after January 1, 2020 must comply with the new format.

The changes you will see on the new Nutrition Facts format include:

  • Serving sizes are increasing on most items. This will cause nutrient values for calories, fat, sodium and sugars to increase as well, even though we have not changed the product formula.
  • Labels must declare Added Sugars (sugars added to a product during the production process)
  • Labels must declare potassium
  • Labels must declare vitamin D
  • Labels may no longer declare Calories from Fat
  • Daily Values for many nutrients have been updated based on new scientific evidence. This will cause the % Daily Values to change. In addition, serving size changes will affect the amount of a nutrient in a serving.
  • The column for “with milk added” has been removed from some of our packages due to space issues because of the new format requirements.

For more information on the new regulations and Nutrition Facts Panel format, please go to

What does it mean to be Heart Healthy?

Heart Healthy for Barbara’s Cereals means our cereals meet the FDA’s definition for Healthy and contain 1 gram or less of saturated fat and 20 milligrams or less of cholesterol.

What is the Whole Grains Council and what does it mean to be a member?

The Whole Grains Council is a nonprofit consumer advocacy group working to increase consumption of whole grains for better health. The Council reviews and verifies our products’ whole grain value.  As a member, we are able to use its stamp on our packages showing the whole grain value of our products.  See the following link for more information about the Whole Grains Council.

What does it mean for a product to be Non-GMO Project Verified?

To be Non-GMO Project Verified means that the product with the Non-GMO Project Verified seal has been certified to meet Non-GMO Project Verified standards. The Project Standard requires products to not be made with ingredients derived from crops grown with genetically engineered seed. This standard also requires high-risk crops to be tested regularly to verify that the level of GMOs is below 0.9% for human food.

What are natural flavors and colors?

Natural Flavors – The natural flavors used in Barbara’s products are derived from plants, such as berries or vanilla beans.
Colors – Barbara’s uses colors derived from plant sources, such as vegetable juice and annatto.

Did anything change with the product beyond a new package design?

Even though Barbara’s packaging has a new look, we want to reassure you that our products still have the same great taste and are made using wholesome and simple ingredients you have come to expect from our brand.

Will Barbara's make a product or monetary donation to an individual or organization?

Each year, Three Sisters receives requests for donations of products and financial support. While we would like to contribute to every worthy cause, our funding is limited to organizations that support the communities where our employees work and live.

Three Sisters does not fulfill individual requests for product donations.