About Barbara's - Barbara's - Breakfast Cereal, Snacks, Recipes

At Barbara’s, we believe…

At Barbara’s, we believe that being happy and healthy go hand-in-hand—which is why we’re passionate about bringing you the best tasting cereals and snacks.

We Believe!

We believe in the goodness of whole grains and the healing power of laughter.

We believe that healthy food should be accessible to all, because what we put in our bodies shapes how we feel, and how we show up in life.

At Barbara’s, we believe that few things are as meaningful as sharing food with someone you care about.

We believe in reading labels, but not obsessing over them.

We believe in wholeheartedly putting our values into action, and that caring can change the world.

We believe in Non-GMO Project Verified and whole grain goodness.

We know you’re concerned about GMOs, that’s why Barbara’s made a commitment to achieving the rigorous standards required to receive a Non-GMO Project Verified seal—consumers most recognized seal for GMO product alternatives.

Barbara’s was also a founding member of the Whole Grains Council. We believe strongly in the health benefits of whole grains, and encourage you and your family to incorporate them into your diet.

We’re committed to bringing you only the most wholesome and simple ingredients

We encourage you to take a close look at what goes into our products. That’s why we list our ingredients on every box.

We believe in transparency.

We love making wholesome and nourishing food for you to share with your family. It’s our way of putting a little more care and kindness into the world. And we’re committed to providing honest answers to all your product, nutrition and ingredient questions—so you can make sure you are making the best choices for your family.