HAPPY is the new healthy.

Barbara's Cereals

Our secret ingredient is YUM.

At Barbara’s, wholesome and Non-GMO Project Verified is a given—because we take your health seriously. At the same time, we always prioritize flavor AND fun! Take a bite and taste for yourself!

check out the choices

Puffins Cereals

Greet the day with a GRIN.

Cereal that kids love AND that’s good for them? That’s Puffins® Cereal, our beloved signature brand that makes everyone happy. Which means mornings just got a lot smoother. You’re welcome!

find your flavor
Faterh and Daughter eating Barbaras Cereal
Barbara's Cheese Puffs

Live. Laugh. SNACK!

Our super yummy cheese puffs give you all the snacking satisfaction with none of the yucky artificial stuff. The feel-good snack attack, in five fun flavors.

go for the cheese


Help save our spirit animal! Barbara’s is a longtime supporter of the National Audobon Society’s Project Puffin, which protects puffins and other rare and endangered seabirds worldwide. Learn more at projectpuffin.org

learn more
Puffin standing on a hill

Since 1971, Barbara’s has been following one simple goal – create wholesome food that tastes delicious. We go back to the basics and use wholesome ingredients that you can feel confident your family will love. We are Barbara’s. And we believe in better.

Get the inside scoop on Barbara's

Sign up for the Barbara's Newsletter today!