Barbara’s Wholesome and Delicious Cereals and Snacks

HAPPY is the new healthy.

Barbara's cereal boxes

Our secret ingredient is YUM.

At Barbara’s, wholesome and Non-GMO Project Verified is a given—because we take your health seriously. At the same time, we always prioritize flavor AND fun! Take a bite and taste for yourself!

check out the choices

Puffins cereal boxes

Greet the day with a GRIN.

Cereal that kids love AND that’s good for them? That’s Puffins® Cereal, our beloved signature brand that makes everyone happy. Which means mornings just got a lot smoother. You’re welcome!

find your flavor
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Faterh and Daughter eating Barbaras Cereal
Barbara's cheese puffs varieties

Live. Laugh. SNACK!

Our super yummy cheese puffs give you all the snacking satisfaction with none of the yucky artificial stuff. The feel-good snack attack, in five fun flavors.

go for the cheese

Since 1971, Barbara’s has been following one simple goal – create wholesome food that tastes delicious. We go back to the basics and use wholesome ingredients that you can feel confident your family will love. We are Barbara’s. And we believe in better.