Barbara’s Snackimals Dash App Named As Finalist For “Best Use of Mobile” Award

Massachusetts Innovation & Technology Exchange Recognizes Wholesome Foods Manufacturer for Educational Mobile App

Marlborough, Mass. (June 9, 2014) – Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, was selected as a finalist at the 2014 MITX What’s Next Awards in the “Best Use of Mobile” category for its innovative Snackimals Dash mobile application. This kid-friendly app, designed for ages three to nine, brings the user on a mission with the Barbara’s Snackimals Monkey to find healthy snacks throughout the rainforest, while avoiding unhealthy foods and jungle obstacles.

“We’re honored to be recognized as a finalist at these prestigious digital awards,” said Lizzie Bell, senior associate brand manager at Barbara’s. “Our interactive Snackimals Dash app is a great way for moms to keep kids occupied during grocery trips, while teaching them how to snack smart. It also educates children on how to be eco-conscious, which is something Barbara’s is passionate about and supports through our many partnerships with programs like World Wildlife Fund, National Wildlife Federation and GreenChoice recyclable, carbon-neutral packaging.”

Launched in July 2013, in conjunction with Genuine Interactive, Snackimals Dash is a colorful and interactive game that uses motion technology to challenge the user to navigate through the jungle with the Barbara’s Snackimals Monkey, finding healthy snacks and collecting points while avoiding unhealthy snacks and traps that cause strikes. The user can also collect Snackimals Friends and recycle for bonus points. Once the user has three strikes they are wiped out, teaching the user about the benefits of healthy snacks and the dangers of unhealthy foods.

Held by the Massachusetts Innovation & Technology Exchange (MITX), the MITX What’s Next Awards celebrate Boston’s digital innovations in three categories: Imagination, Industry and Innovation. MITX is the leading Internet business and marketing group in New England, dedicated to creating opportunities for businesses and individuals to explore new trends, network, cultivate new leaders and advance the digital industry.

Barbara’s game app, Snackimals Dash, has more than 88,000 android downloads and is available free of charge in the Google Play and Apple stores, with more information available on packages of Snackimals Cookies and Cereals. Barbara’s products are made with wholesome, high-quality ingredients and do not contain hydrogenated oil, high fructose corn syrup, or refined white sugar. Additionally, the majority of Barbara’s products are Non-GMO Project Verified, including Organic Snackimals Cereals and Cookies. For more information about Snackimals Dash and other Barbara’s products, please visit the Barbara’s website or Facebook page.

About Barbara’s

Barbara’s was founded in 1971 by a 17 year-old girl with a passion for creating great-tasting food from simple, wholesome ingredients. The company’s mission remains true to Barbara’s original vision: that life is delicious, and is worth taking a bite out of every day! Based in Marlborough, Mass., Barbara’s is committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the World Wildlife Fund, National Wildlife Federation and the National Audubon Society’s Project Puffin. For more information, please visit or visit Barbara’s on Facebook or Twitter.

Media Contact

Rachel Kay Public Relations, Crystal Gamache, 858-922-5045,