Barbara’s Organic Snackimals Cereal Named “Top Product” by Supermarket Guru

Posted on February 11, 2014

MARLBOROUGH, Mass.–(BUSINESS WIRE)–Barbara’s Organic Snackimals Cereal, the first cereal line in the natural and organic cereal aisle with three fun animal shapes, has been named a “Top Product” of 2013 by Phil Lempert, the Supermarket Guru, and given the official supermarket Guru Product Seal. In Lempert’s recent “Food News Today” segment, he touted the delicious breakfast cereal as one of two top products of 2013, beating out 260 other new products reviewed, awarding it a coveted rating of 98, out of 100. Noting that only 8 percent of people keep healthy eating resolutions in the New Year, the food trends expert called Barbara’s Organic Snackimals Cinnamon Crunch Cereal “a perfect healthy cereal for both kids and adults.”

“We’re thrilled that Snackimals Cereal is making such a splash with food critics and are honored it was selected for the Supermarket Guru Product Seal,” said Lizzie Bell, senior associate brand manager at Barbara’s. “This recognition from Supermarket Guru is a point of pride for us because we truly believe wholesome foods should be delicious and fun. The fact that a cereal that’s organic, Non-GMO Project Verified, contains 8g of whole grains and only 7g of sugar per serving is also being recognized for its delicious taste and appetite appeal is a step in the right direction.”

Organic Snackimals Cereals feature endangered animal shapes that represent Barbara’s Snackimals characters, including lions, elephants and panda bears in three kid-friendly flavors: Cinnamon Crunch, Vanilla Blast, and new Chocolate Crisp. Made with simple, good-for-you ingredients, such as organic corn and oat flour, this healthful and highly snackable breakfast option is Non-GMO, fat free, a good source of fiber and calcium, and prebiotic for digestive health with its use of nutraflora. All Barbara’s products are made without hydrogenated oil, high fructose corn syrup or refined white sugar. Snackimals cereals are joining Barbara’s popular Snackimals product line of Cookies, available in six delicious flavors: Oatmeal, Chocolate Chip, Cinnamon Sugar, Vanilla, Peanut Butter, and Double Chocolate. Barbara’s game app “Snackimals Dash” is available for free download in the Google Play and Apple stores.

The founder of, one of the leading food and health resources on the Internet, Lempert is one of America’s leading consumer trend-watchers and analysts in the food and nutrition space. To view his “Food News Today” video segment and learn more about his product highlights and reviews, please visit his YouTube channel.

Barbara’s products are available at major retail grocery stores and natural food stores nationwide. For more information on Snackimals Cereals and other Barbara’s products, please visit the Barbara’s website or Facebook page.

About Barbara’s

Barbara’s was founded in 1971 by a 17 year-old girl with a passion for creating great-tasting food from simple, wholesome ingredients. The company’s mission remains true to Barbara’s original vision: that life is delicious, and is worth taking a bite out of every day! Based in Marlborough, Mass., Barbara’s is committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the World Wildlife Fund and the National Audubon Society’s Project Puffin. For more information, please visit or visit Barbara’s on Facebook or Twitter.

Media Contact

Rachel Kay Public Relations Crystal Gamache, 858-922-5045

Posted in Barbara's Products, Non-GMO, Press Releases