Barbara's Believes in Doing Better | Barbara's - Breakfast Cereal, Snacks, Recipes

At Barbara’s, better goes beyond our ingredients, philosophy and words. Better is how we show up each day and make the world a happier, healthier place.

Advocating for an at-risk species: Project Puffin

Barbara’s is a longtime supporter of The National Audubon Society’s Project Puffin, which protects puffins and other endangered seabirds worldwide. Learn more about what we do… and how you can help save our spirit animal!

Puffins 25th Anniversary

Celebrating 25-Years of Puffins Cereal!

Back in 1995, Barbara’s needed a name for a new cereal – the puffy, crunchy pillows of corn, lightly sweetened with molasses was a cereal like no other. When looking for a name, Barbara’s searched high and low – and then a long-time employee suggested the name Puffins in honor of the adorable little sea birds that she fell in love with on a recent trip. The whimsical name rose to the top of the list and the rest is history!