Barbara’s Snackimals Dash App Named As Finalist For “Best Use of Mobile” Award

Massachusetts Innovation & Technology Exchange Recognizes Wholesome Foods Manufacturer for Educational Mobile App

Marlborough, Mass. (June 9, 2014) – Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, was selected as a finalist at the 2014 MITX What’s Next Awards in the “Best Use of Mobile” category for its innovative Snackimals Dash mobile application. This kid-friendly app, designed for ages three to nine, brings the user on a mission with the Barbara’s Snackimals Monkey to find healthy snacks throughout the rainforest, while avoiding unhealthy foods and jungle obstacles.

“We’re honored to be recognized as a finalist at these prestigious digital awards,” said Lizzie Bell, senior associate brand manager at Barbara’s. “Our interactive Snackimals Dash app is a great way for moms to keep kids occupied during grocery trips, while teaching them how to snack smart. It also educates children on how to be eco-conscious, which is something Barbara’s is passionate about and supports through our many partnerships with programs like World Wildlife Fund, National Wildlife Federation and GreenChoice recyclable, carbon-neutral packaging.”

Launched in July 2013, in conjunction with Genuine Interactive, Snackimals Dash is a colorful and interactive game that uses motion technology to challenge the user to navigate through the jungle with the Barbara’s Snackimals Monkey, finding healthy snacks and collecting points while avoiding unhealthy snacks and traps that cause strikes. The user can also collect Snackimals Friends and recycle for bonus points. Once the user has three strikes they are wiped out, teaching the user about the benefits of healthy snacks and the dangers of unhealthy foods.

Held by the Massachusetts Innovation & Technology Exchange (MITX), the MITX What’s Next Awards celebrate Boston’s digital innovations in three categories: Imagination, Industry and Innovation. MITX is the leading Internet business and marketing group in New England, dedicated to creating opportunities for businesses and individuals to explore new trends, network, cultivate new leaders and advance the digital industry.

Barbara’s game app, Snackimals Dash, has more than 88,000 android downloads and is available free of charge in the Google Play and Apple stores, with more information available on packages of Snackimals Cookies and Cereals. Barbara’s products are made with wholesome, high-quality ingredients and do not contain hydrogenated oil, high fructose corn syrup, or refined white sugar. Additionally, the majority of Barbara’s products are Non-GMO Project Verified, including Organic Snackimals Cereals and Cookies. For more information about Snackimals Dash and other Barbara’s products, please visit the Barbara’s website or Facebook page.

About Barbara’s

Barbara’s was founded in 1971 by a 17 year-old girl with a passion for creating great-tasting food from simple, wholesome ingredients. The company’s mission remains true to Barbara’s original vision: that life is delicious, and is worth taking a bite out of every day! Based in Marlborough, Mass., Barbara’s is committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the World Wildlife Fund, National Wildlife Federation and the National Audubon Society’s Project Puffin. For more information, please visit or visit Barbara’s on Facebook or Twitter.

Media Contact

Rachel Kay Public Relations, Crystal Gamache, 858-922-5045,

Barbara’s Achieves Non-GMO Project Verification for 32 Products in 18 Months

Wholesome Snacks & Cereals Manufacturer Prioritizes Non-GMO Project Verification

MARLBOROUGH, Mass.–(BUSINESS WIRE)–Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, has earned Non-GMO Project Verification for the majority of its product portfolio in less than two years and 97 percent of its products are made with Non-GMO ingredients. Shoppers nationwide will now see the “Non-GMO Project Verified” seal on 32 of Barbara’s 37 cereals and snacks, including its popular Puffins and Organic Snackimals cereal lines. The new packaging featuring the Non-GMO Project Verified seal debuted nationwide this fall, drawing attention to the strides in innovation the brand has made since 2011.

“Barbara’s has always been committed to bringing consumers only the most wholesome and simple ingredients and we’ve always listened closely to our loyal fans,” said Katrina Yolen, U.S. Director of Marketing at Barbara’s.  “In a survey of our most frequent purchasers, we learned that 90 percent wanted their cereals and snacks to be GMO-free.”


Barbara’s Expands Breakfast Offerings with Launch of Two New Cereals

Wholesome Foods Manufacturer Launches Organic Snackimals Chocolate Crisp Cereal and Multigrain Squarefuls

MARLBOROUGH, Mass.–(BUSINESS WIRE)–Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, has expanded its portfolio of Non-GMO Project Verified breakfast options with the addition of Multigrain Squarefuls and Organic Snackimals Chocolate Crisp Cereal. This new Snackimals Cereal flavor is an extension of Barbara’s popular Snackimals line of animal-shaped cereals and cookies. Both items will make their debut at Natural Products Expo West, March 7-9, 2014 at the Barbara’s booth #2662.

“Our organic and natural fans deserve a variety of delicious, wholesome food options, and we’re always on the lookout for innovative ways to provide them with great-tasting products,” said Katrina Yolen, U.S. Director of Marketing at Barbara’s. “Following the success of our original Snackimals Cereals we were eager to create a more decadent offering for chocolate lovers, and our new Squarefuls are a deliciously crunchy counterpart to our popular Spoonfuls cereal. We’re thrilled to introduce these delicious Non-GMO cereals, with the perfect balance of whole grains and less sugar than traditional options, to attendees at Expo West!”


Barbara’s Organic Snackimals Cereal Named “Top Product” by Supermarket Guru

MARLBOROUGH, Mass.–()–Barbara’s Organic Snackimals Cereal, the first cereal line in the natural and organic cereal aisle with three fun animal shapes, has been named a “Top Product” of 2013 by Phil Lempert, the Supermarket Guru, and given the official supermarket Guru Product Seal. In Lempert’s recent “Food News Today” segment, he touted the delicious breakfast cereal as one of two top products of 2013, beating out 260 other new products reviewed, awarding it a coveted rating of 98, out of 100. Noting that only 8 percent of people keep healthy eating resolutions in the New Year, the food trends expert called Barbara’s Organic Snackimals Cinnamon Crunch Cereal “a perfect healthy cereal for both kids and adults.”

“We’re thrilled that Snackimals Cereal is making such a splash with food critics and are honored it was selected for the Supermarket Guru Product Seal,” said Lizzie Bell, senior associate brand manager at Barbara’s. “This recognition from Supermarket Guru is a point of pride for us because we truly believe wholesome foods should be delicious and fun. The fact that a cereal that’s organic, Non-GMO Project Verified, contains 8g of whole grains and only 7g of sugar per serving is also being recognized for its delicious taste and appetite appeal is a step in the right direction.”


SHAPE magazine explores the faces behind healthy food brands!

shapemagazine  SHAPE magazine interviewed us about Barbara’s. Click here to learn more about Barbara Jaffe, our founder in 1971!