Barbara’s Cinnamon Puffins Named Most Nutritious Cereal by Yahoo!



Yahoo! included Barbara’s Cinnamon Puffins in a list of most nutritious cereals to start your day! Feel free to check out the full story here.

“This cereal is healthy while still adding a slight sugary kick to your breakfast. This cereal is great for transitioning from bad cereals to good. With 6 grams of fiber these puffins will keep you feeling full while satisfying that sweet tooth.” – Yahoo! puffins-cinnamon

Barbara’s Snackimals Dash App Named As Finalist For “Best Use of Mobile” Award

Massachusetts Innovation & Technology Exchange Recognizes Wholesome Foods Manufacturer for Educational Mobile App

Marlborough, Mass. (June 9, 2014) – Barbara’s, known for making delicious cereals and snacks from simple, wholesome ingredients, was selected as a finalist at the 2014 MITX What’s Next Awards in the “Best Use of Mobile” category for its innovative Snackimals Dash mobile application. This kid-friendly app, designed for ages three to nine, brings the user on a mission with the Barbara’s Snackimals Monkey to find healthy snacks throughout the rainforest, while avoiding unhealthy foods and jungle obstacles.

“We’re honored to be recognized as a finalist at these prestigious digital awards,” said Lizzie Bell, senior associate brand manager at Barbara’s. “Our interactive Snackimals Dash app is a great way for moms to keep kids occupied during grocery trips, while teaching them how to snack smart. It also educates children on how to be eco-conscious, which is something Barbara’s is passionate about and supports through our many partnerships with programs like World Wildlife Fund, National Wildlife Federation and GreenChoice recyclable, carbon-neutral packaging.”

Launched in July 2013, in conjunction with Genuine Interactive, Snackimals Dash is a colorful and interactive game that uses motion technology to challenge the user to navigate through the jungle with the Barbara’s Snackimals Monkey, finding healthy snacks and collecting points while avoiding unhealthy snacks and traps that cause strikes. The user can also collect Snackimals Friends and recycle for bonus points. Once the user has three strikes they are wiped out, teaching the user about the benefits of healthy snacks and the dangers of unhealthy foods.

Held by the Massachusetts Innovation & Technology Exchange (MITX), the MITX What’s Next Awards celebrate Boston’s digital innovations in three categories: Imagination, Industry and Innovation. MITX is the leading Internet business and marketing group in New England, dedicated to creating opportunities for businesses and individuals to explore new trends, network, cultivate new leaders and advance the digital industry.

Barbara’s game app, Snackimals Dash, has more than 88,000 android downloads and is available free of charge in the Google Play and Apple stores, with more information available on packages of Snackimals Cookies and Cereals. Barbara’s products are made with wholesome, high-quality ingredients and do not contain hydrogenated oil, high fructose corn syrup, or refined white sugar. Additionally, the majority of Barbara’s products are Non-GMO Project Verified, including Organic Snackimals Cereals and Cookies. For more information about Snackimals Dash and other Barbara’s products, please visit the Barbara’s website or Facebook page.

About Barbara’s

Barbara’s was founded in 1971 by a 17 year-old girl with a passion for creating great-tasting food from simple, wholesome ingredients. The company’s mission remains true to Barbara’s original vision: that life is delicious, and is worth taking a bite out of every day! Based in Marlborough, Mass., Barbara’s is committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the World Wildlife Fund, National Wildlife Federation and the National Audubon Society’s Project Puffin. For more information, please visit or visit Barbara’s on Facebook or Twitter.

Media Contact

Rachel Kay Public Relations, Crystal Gamache, 858-922-5045,

Barbara’s Maple Brown Sugar Multigrain Squarefuls Named a Hit by The Supermarket Guru!

Supermarket Guru logoThe Supermarket Guru named Barbara’s Maple Brown Sugar Multigrain Squarefuls a hit and gives the cereal an excellent rating of 94 out of 100. Check out the full video here for more details.

“This is nothing like those Chex-type of other cereals. The recipe of whole wheat, rice, corn flour and fiber is nice and crunchy and satisfying and who could argue that that brown sugar and maple syrup doesn’t make everything better? This brand has been one of the pioneers for natural foods and continues to produce multigrain-squarefulssome of the best foods on the market. 9 grams of sugars and 6 grams of dietary fiber per serving. How do they taste? Like one nourishing, delicious breakfast cereal should.” – The Supermarket Guru


Lea Michele loves our Cheese Puffs!

CheesePuffs-baked-031714Watch this Good Morning America segment (at 2:45) where Glee star Lea Michele shares her health and beauty secrets including Barbara’s Cheese Puffs!



Working Mother Magazine Features Organic Snackimals Cereal as Top 10 Healthy & Convenient Breakfasts for Kids

Working MotherWorking Mother Magazine names Barbara’s Organic Snackimals Cereal as top 10 Healthy Convenience Breakfasts for Little Ones! Check out the full article here for more details.

“The  cute characters and delicious flavors from the popular Barbara’s Snackimals cookie line are now available in an organic, non-GMO cereal your kids will surely enjoy. And you’ll enjoy its low sugar content and 8 grams of whole grains per serving.” – Working MotherBAR_SnackimalsCereal_FAMILY_012314b